The Desi Pubs Project was run by the Creative Black Country team, it runs a story about the migration, survival, love and food within the Punjabi community. It shows the story where a classic English Pub intersects with Punjabi cuisine and music.
Punjabi landlords have been salvaging the struggling pub trade in the Black Country for decades, by redefining the old English pubs for new communities. In and around the Black Country there are around 50 successful Asian run pubs which service Punjabi cuisine as well.
The Red Cow Pub & Grill was in the centre of the Desi Pubs Project, with Bera Mahli & Gamy Hayre having heavy involvement and being in the forefront of the project. With interviews of the landlords being premiered at the Southbank Centre in London, alongside other desi pub murals.